Pick a stage. Start learning.

Each stage is self-contained. Start from the beginning for the full journey, or jump straight to what matters most for your role. The curated resources and advanced tracks are waiting inside.

Stage 1

Foundations

"Understand the Landscape"

How LLMs work. The AI stack. Generative vs. agentic vs. physical AI. Build the mental models and vocabulary before touching tools.

  • LLM Concepts
  • AI Taxonomy
  • Key Players
  • The AI Stack
8 resources + advanced track
Stage 2

First Wins

"Start Using AI Today"

Get hands-on immediately. Choose your AI assistant, write your first prompts, and build the muscle memory that turns curiosity into daily capability.

  • Claude vs. ChatGPT
  • Prompt Engineering
  • Prompt Templates
  • Quick Wins
7 resources + advanced track
Stage 3

AI for Your Work

"Find Your Use Cases"

Connect AI capabilities to real business value. Spot opportunities in your workflows, evaluate feasibility, and build the business case.

  • Use Case Discovery
  • ROI Basics
  • By Function
  • By Industry
6 resources + advanced track
Stage 4

Governance

"Do AI Right"

Understand the guardrails before building. Responsible AI, compliance, data privacy, and vendor evaluation. The framework that enables speed.

  • Responsible AI
  • Compliance
  • Data Privacy
  • Vendor Eval
6 resources + advanced track
Stage 5

Building with AI

"Go Beyond Chat"

What can you actually build? RAG, agents, no-code tools, build vs. buy. Understand the architectures that power production AI systems.

  • RAG
  • Agents
  • No-Code AI
  • Build vs. Buy
7 resources + advanced track
Stage 6

The Cutting Edge

"AI Power User"

Master the latest tools. Deep dives into Claude, vibe coding, Claude Code, Cowork, and MCPs. The techniques that give you maximum leverage.

  • Claude Deep Dive
  • Vibe Coding
  • Claude Code
  • MCPs
8 resources + advanced track
Stage 7

Join the Movement

"What's Next"

Continue the journey. Join an AI Bootcamp, explore the talent pool, attend office hours, and connect with the community of practitioners.

  • AI Bootcamp
  • Talent Pool
  • Office Hours
  • Community
5 resources + next steps
Your pace

Self-paced. Non-linear.

Start anywhere. Skip what you know. Go deep where it matters to your work.

Three ways to use Basecamp.

There is no wrong way. But here are the paths we have seen work best depending on your starting point and available time.

01

The Sprint

One stage per day for a week. Start Monday with Foundations, finish Friday with The Cutting Edge. By the weekend you have a working understanding of the entire AI landscape and hands-on experience with the tools. Best for people who want momentum.

02

The Deep Dive

Pick the stage most relevant to your role and go deep. Use the advanced tracks, work through every resource, and apply what you learn to a real project before moving on. Best for specialists who want depth over breadth.

03

The Reference

Bookmark Basecamp and come back when you need it. Looking at AI vendors? Hit Stage 4. Building a business case? Stage 3. Need to understand agents? Stage 5. Best for people already in motion who need targeted knowledge.

Where Basecamp fits.

Basecamp is where the journey begins. Every step builds toward production capability and organizational transformation.

01
You are here

AI Basecamp

Self-paced, 7 stages. Industry-leading resources curated into the right sequence, plus original Spearhead frameworks.

02
Certification

AI Bootcamp

Intensive 1-2 day program. Hands-on workshops, use case discovery, and leave with a roadmap for your organization.

03
Ongoing

Office Hours

Continued access to Spearhead practitioners. Refine your approach and stay current as AI evolves.

04
Engagement

Production

Ready to build? Spearhead takes you from roadmap to production AI systems generating real value.

Everything you need.

Basecamp is more than the stages. Here is everything available to you as part of the program.

Ready for the next level?

Basecamp builds the fluency. The AI Bootcamp builds the capability. An intensive 1-2 day program where you work hands-on with AI tools, discover use cases for your organization, and leave with a draft AI roadmap ready for executive presentation.